Partner programme
Markets open when partners do
The platform is built, compliant and live in nine languages across six country domains. What it does not have yet is you — someone who knows the horse people in your country by name.
- 0
- territories on the register
- 0
- with no agent yet
- 0
- languages, live
- 0
- country domains, live
The territory register
Every market we are ready to open, and where each one stands today. Pick yours and the application starts with it filled in.
One agent per territory. Exclusivity and terms are agreed market by market. Not on the list? Apply anyway and tell us what we are missing.
Regional & country agents
Be Hoofine on the ground
Be Hoofine on the ground. You own the relationships; we run the platform, the money and the trust.
You bring
- Real knowledge of your local horse market
- A network of breeders, studs, dealers and clinics
- Language and cultural fluency
- A willingness to be at the shows, the sales and the yards
- A reputation worth protecting
You get
- A platform already live in your language and currency
- Marketing budget, creative and campaign support
- Training, certification and a named contact
- Central verification, escrow and dispute handling
- Lead flow and a live territory dashboard
The equine industry
Put your name on the market you know
Stud farms, vet clinics, auction houses, breeders, transport, insurance, training yards and tack retail.
You bring
- Your name alongside ours in your market
- Your horses, your stallions, your listings
- Local truth about what buyers and sellers actually want
- Introductions to the people you already trust
You get
- A verified business profile in a directory built to rank
- Enquiry and booking flow from buyers already on the platform
- Breeding infrastructure you do not have to build
- Escrow and e-signed contracts on your own sales
- Your horses in front of a cross-border audience, with VAT and currency handled
Investors
Back infrastructure, not another advert board
A built platform in a category that has never had transaction infrastructure.
You bring
- Capital, and the network that comes with it
- Patience for a market that moves at the speed of trust
- Introductions where they count
You get
- No incumbent to displace — every competitor earns on adverts, not on completed sales
- Discovery risk already paid: the product is deployed and compliant across the EU
- A take rate on completed sales, plus recurring verification revenue
- The financial model, the product walkthrough and the diligence pack, on request
The ask
- $2.5M
- Raise
- 24 months
- Runway
- SAFE or priced
- Structure
- $12M
- Target post-money
Use of funds
- Growth & agent network40%
- Engineering & product25%
- Trust & supply operations15%
- New market entry10%
- G&A and reserve10%
Illustrative three-year model
Year 1
$5M
GMV
- Revenue
- $1.0M
- Markets live
- 8
Year 2
$40M
GMV
- Revenue
- $7.4M
- Markets live
- 15
Year 3
$137M
GMV
- Revenue
- $26M
- Markets live
- 24
An illustrative model built on partner-led entry running in parallel — not a forecast, and not a track record. Recurring revenue holds at roughly 35% of the total throughout. Full workings, the product walkthrough and the diligence pack on request.
Marketing & media
Turn one referral into an annuity
Equestrian creators, equine media, riding clubs and federations, performance agencies.
You bring
- An audience that already rides
- Creative that works in your own channel
You get
- 20% of platform revenue on everyone you refer, for 12 months
- Tracked links and a real-time dashboard
- Creative in nine languages and a named contact
What every partner stands on
Whichever track you come in on, this is what is already built underneath you.
A product that works
Not a prototype. Deployed, monitored and in daily operation.
Localisation done
Nine languages, live currency conversion, six native country domains. Nothing to translate before you start.
Compliance done
GDPR, EU VAT and OSS, e-signature, equine-law reviewed contracts. The expensive part is behind us.
Trust run centrally
Verification, escrow and disputes are handled by us, so a partner never carries the liability.
Attribution you can audit
First-party tracking and per-partner reporting, rather than revenue you take on faith.
Direct access
You work with the founding team, not an account manager three layers down.
Tell us about your market
Every application is read by the founding team. If your territory is a fit, we come back to you directly.
Or write to [email protected]