Hoofine vs Subito
Italy's biggest classifieds for discovery — with escrow on the actual sale.
Subito is Italy's largest general classifieds platform, where thousands of horse (cavalli) listings sit within a busy animals category alongside everything else Italians buy and sell locally. Its scale and free listings drive real traffic, but it's a general marketplace, not horse-specific: payment is arranged privately with no escrow built for horse sales, and verification is limited to basic account registration. Hoofine keeps that local discovery and adds escrow plus verified identity on the deal itself.
Subito — subito.it. Comparison is based on each platform's publicly described model and may change.
Your money is protected by escrow
Subito is an advertising venue — buyer and seller arrange payment privately, so a wire or deposit leaves you exposed. On Hoofine every payment is held in escrow and only released after delivery, with a 48-hour inspection window.
Every seller's identity is verified
Subito relies on basic account registration, so you may have little more than a name and a phone number. Hoofine verifies seller identity (KYC) before a sale, so you know who you're dealing with.
Nothing is charged unless the sale completes
Instead of paying listing fees whether or not your horse sells, listing on Hoofine is free. A completed, escrow-backed sale costs the seller 4.8% plus $69.99 from the payout, and the buyer 3% on top of the agreed price — both shown before anyone commits. A sale that falls through costs neither side anything.
Hoofine vs Subito, feature by feature
| Feature | Hoofine | Subito |
|---|---|---|
| Escrow on every sale | ||
| Identity-verified sellers (KYC) | ||
| 48-hour inspection window | ||
| Dispute resolution on the transaction | General policies only | |
| Public pedigree database | None | |
| Breeding & stallion-at-stud network | ||
| Multi-currency, built for cross-border | Listings in EUR | |
| Free to list | Free + paid options | |
| Cost to sellThe fixed fee drops to $24.99 on sales under $2,000. | 4.8% + $69.99 from the payout, only on a completed sale | Free to list (ad-funded) |
| Cost to buy | 3% added at checkout, shown before you pay | No platform fee — payment is arranged privately |
Fees shown are current at the time of writing. The pricing page is the authority, and escrow explains what the buyer’s 3% actually pays for.
Why buyers and sellers choose Hoofine
- Escrow on the sale instead of an unprotected private payment
- Identity-verified sellers, not just a basic classifieds account
- A horse-first platform with pedigrees, breeding and dispute resolution
Hoofine vs Subito — FAQ
Is it safe to buy a horse on Subito?
Subito is great for finding horses locally across Italy, but as a general classifieds site it leaves the transaction to you: sellers are identified only by a basic account, listings aren't vetted, and there's no escrow built for horse sales. Hoofine lets you keep discovering on Subito, then complete the purchase with escrow, a verified seller and a 48-hour inspection window.Does Subito provide escrow for horse sales?
Subito is a general classifieds platform; while it offers shipping/payment options for some everyday goods, there is no escrow built for horse transactions — those are arranged privately between buyer and seller. Hoofine holds every payment in escrow until the horse is delivered and inspected.How much does Hoofine cost?
Listing is free, and there are two fees on a completed sale. The seller pays 4.8% plus a $69.99 service fee, deducted from the payout at release — the fixed part drops to $24.99 on sales under $2,000. The buyer pays 3% on top of the agreed price, shown before the payment is funded, never added afterwards. Nothing is charged on a cancelled or refunded transaction. Current figures are always on the pricing page.